The original Supervenetian from the Verona-based winery remains true to its original concept and gets an update in presentation and style
Masi, the historic Valpolicella winery that has recently celebrated 250 years of grape harvesting, now presents the 2020 vintage, the 55th year of its icon-wine Campofiorin, ready for the international market with updated packaging and content.
Changes in the design of the label are restrained, as befits an icon on the international stage, but they imbue the wine with even more prestige. Campofiorin, always true to itself, is now closer to contemporary taste. The label has been enlarged with the addition of a grey background that enhances the central oval with the historic cornucopia. The wine name Campofiorin is in red but picked out with a delicate gold outline to make it stand out. An ‘important’ bottle format has been chosen, with a red wax capsule and the family’s token stylistic feature, the angel with the Latin motto 'Nectar Angelorum Hominibus', is on the collar.
"We have worked on all the elements of the packaging to convey an even more premium positioning," explains Raffaele Boscaini, Masi's Marketing Director. "We have also changed the wine itself, to make it even more harmonious, well-rounded and full-bodied, with even greater integral fruitiness. We did this with a small stylistic evolution: delaying the harvest slightly and increasing the percentage of semi-dried grapes used."
Sandro Boscaini, President of Masi, known as Mister Amarone, helped to create the wine by making it a success on the international market. He comments: "This is one more step towards the future for this emblematic wine that caused a sensation with its innovatory character almost sixty years ago. Campofiorin is the product of an idea that was simple and ingenious at the same time: refermenting quality wine made from indigenous Veronese grapes on the pomace of Amarone, to increase aromas and structure and to position it between the approachable simplicity of a Valpolicella and the complexity of Amarone. This was the origin of Ripasso and the dawn of a new category of Veronese wines. Subsequently, the Masi Technical Group introduced a further innovation with 'double fermentation' by substituting semi-dried whole grapes for the pomace.”
The "new Campofiorin" will be presented to the international market at the forthcoming Vinitaly and it will also be the subject of the XXXIII Masi Technical Group Seminar on Monday 3 April - 3 p.m. - at Vinitaly with a tasting of five decades of vintages.
