Masi is the sixth company to join, also thanks to the commitment of its Technical Group, the “Consortium” created by the International Organization of Vine and Wine focused on research and development purposes.
The International Organization of Vine and Wine (OIV), the intergovernmental body with 49 producing and consuming countries around the world, also welcomes Masi and Italy in its "Consortium", now made up of six important wineries, who have joined together to support its organization in terms of research and development.
The members of "Consortium" are: Viña Concha y Toro (Chile), Moët Hennessy (France), Sogrape (Portugal), Familia Torres (Spain) and Yalumba Family Winemakers (Australia) and Masi Agricola (Italy) - among the most representative companies on the wine scene - all six committed to contributing to technical and scientific research in the vine and wine sector and to its dissemination through the OIV itself.
“Having MASI in the Consortium enriches the research’s quality and widens the international objective of the OIV. The club wasn’t complete until the joining of such relevant Italian company. Italy is one of the cornerstones of wine and it had to be represented. We will all share its knowledge and experience”, said the OIV DG, Pau Roca.
“There are not many companies in Italy, and few globally, that are internally structured for R&D in the vineyard and cellar. Masi, whose Technical Group has four decades of commitment to its assets, feels honoured to be part of this prestigious and select group and is proud to represent Italy, contributing with its strong points: the heritage of biodiversity in the grape varieties that has no equal, the richness of the territories and the consequent enological expressions” declared Sandro Boscaini, President of Masi Agricola.
Through technical projects, the “Consortium” supports the strategies of the OIV, makes them knowable and globally uniform, indicates their priorities and is the scientific body in the fundamental current task of legitimizing wine as a product of culture and territory.
