Masi Wine Experience Awarded: Monteleone21 receives ‘Best of Wine Tourism Award’ in the Category of "Sustainable Wine Tourism"
The Masi Wine Experience, the wine tourism project by Masi Agricola, has received another significant accolade thanks to Monteleone21. This innovative multifunctional center, located in the heart of Valpolicella, has won in the category of "Sustainable Wine Tourism Practices" in the prestigious Best of Wine Tourism competition, promoted by the Great Wine Capitals (GWC) and the Verona Chamber of Commerce. The award recognizes wineries that demonstrate an “exemplary commitment to developing accessible and responsible wine tourism activities, with a focus on environmental sustainability.”
Monteleone21 is an additional architectural complex serving the current Masi winery with new spaces dedicated to wine tourism, management, and production activities. A modern, sustainability-oriented project, this new center represents the unbreakable bond between Masi’s spirit and its territory. The architecture harmoniously integrates with the Valpolicella landscape, both respecting and enhancing it. Its sinuous shape recalls the small hills covered in vines and vegetation, while the use of local stone evokes the traditional dry-stone walls known locally as “marogne.” Two-thirds of the spacious facilities are built underground, reducing visual impact. A significant portion of the energy used comes from renewable sources, including extensive photovoltaic and geothermal systems. Rainwater is sustainably managed and collected for irrigation of the green areas and vineyards.
Monteleone21 embodies the essence of a project that combines the enjoyment of natural landscapes with modern architecture for sustainable tourism, offering visitors the opportunity to explore the surrounding territory and the world of Masi through a unique immersive experience.
The magic word today is 'Sustainability': in its three forms—environmental, economic, and social. Those of us who have worked among the vines for over 250 years are naturally defenders of these fundamental values. Masi’s Green Governance is exemplified by Monteleone21, where every aspect is designed to not only respect nature but express and enhance it, avoiding unnecessary waste while ensuring the progress of our land and its inhabitants.
In previous editions of the Best of Wine Tourism Award, the Masi Wine Experience received two important recognitions: in 2018 in the “Accommodation” category for the historic estates of the Conti Serego Alighieri in Valpolicella, and in 2019, the global award for “Innovative Wine Tourism Experiences” for the Masi Wine Discovery Museum project at Tenuta Canova in Lazise, Lake Garda.
